Project Proposal 4

Coventry University 

BA (Hons) Photography

Independent Practice: Realisation 367MC                                             

PROJECT PROPOSAL

Student: Kat Korwaser Ullman                             Date: 25.04.16

Working title: ‘A Mixed History’

1.TOPIC / TREATMENT & AUDIENCE

A brief description of the project you will be carrying out including the methodology you will undertake, the presentation strategy you aim to employ, and the context for which you intend to create the work.

 After working in the hospitality industry during my year out, for the company DrinkUp.London, my love for the industry was founded. After I graduate I would like to get back into the industry so I wanted my final year project to help me start thinking about the field again. I want to look back at the history so I can look forward at future trends. I feel the audience for my work would be cocktail lovers, those that like to make cocktails at home but also would go out for a few. I want to create prints that they might put up on their walls. Or even if I continue after graduation I could create a book.

Each image will mirror the cocktail’s history, to achieve this I will begin to research into various cocktails, and see where they originate from. I will then decide which will work better visually than others. Once I have narrowed down I will research into the era the cocktail, this will help decide what objects and backdrops.

I will look at the styles of photographs that people who are current in the field take but also see if I can incorporate that into my work. There are many photographers that photograph food and drink, which in turn documents trends in food and drink such as Addie Chin. Usually they have been commissioned by a bar, restaurant or brand, which are the main sources of trends. There are also numerous photos on social media particularly Instagram. In this people document what they have been eating and drinking and where. This in itself is a trend as restaurants and bars try to make their food and drink ‘Instagrammable’ so it attracts more customers. Other related work would be in food and drink magazines, particularly that look at trends within the industry such as Hot Dinners, Square Meal, Cocktail Lovers and Bar Magazine. Also various food and drink festivals like the DrinkUp.London festivals, Taste of London and BBC Good Food. These bring trends to consumer’s attention in a different format. I will also look at recipe books and history books of cocktails to gain information of drinks. Alongside books like Fictitious Dishes that gain inspiration of food and drink and photograph in response to that.

 

2. SKILLS AND RESOURCE REQUIREMENTS

Identify the skills you think you will need to develop, and the resources you envisage being required to enable a successful resolution of your idea within the given time and theme.

I have a small amount of photographic experience in photographing drinks when working for DrinkUp.London I have photographed around 20 different cocktails, the press launch for London Cocktail Week (LCW) 2014, London Beer Week (LBW) 2015 and London Wine Week (LWW) 2015. As well as photographing a day during London Cocktail Week 2014. Besides this I have worked across the three festivals the company hosts, during the festivals many of the drinks trends are shown through the drinks put forward by the bars for each festival.

To achieve this I will need various bits of equipment, as my idea develops I might need specific pieces like studio lighting or digital medium format cameras. But to start I will use my Nikon D800 and phone to practice composition and lighting. To get the final prints I will use the Mamiya 654DF+ and my Nikon D800

3. TIMETABLE

Plan how you will use the study time allocated for this Module. This would include dates for tutorials, seminars, workshops, shooting, processing, printing, editing, mounting etc. (You are advised to build in a one-week buffer zone – i.e. have everything ready a week before the deadline, as something always goes wrong..!)

 

Each week I plan to take between 1-3 shoots for my project, which I can bring to individual tutorial to discuss where to go and what to do. By the end of April I will have a very good idea of my presentation style and my prints ready to go to the printers.

4. OBJECTIVES AND OUTCOMES

With reference to the Assessment Requirements (see below) and Intended Learning Outcomes for this Module, specify what you intend to achieve by the end of this project and try and summarize what you hope to have learnt. This section should also include a sentence describing how you want your audience to respond to your work – how, ideally it would be appreciated and understood. 

By the end of this project I hope to have gained a better understanding of cocktails and their origins. I intend to have improved my photography skills by understand how to compose a photograph in a flat lay style – particularly as this is a trend for photography. Ideally this  will be a body of work that I am proud of and can use to help me secure a job within the drinks industry – particularly as I can show such in depth research that I hope done on the subject. I want the audience to gain a deeper understanding of the cocktails they are drinking and not just to see them as a way to get inebriated.

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